One cent… story
Sometimes it is the chance to show us the way to follow. Sometimes things happen for a reason! Sometimes an unexpected event can turn into something of great value and importance, and the memory stays with us forever. These unexpected events can happen to champions… During a competition…
They can even happen to a rider who is not performing well, lacking in self confidence and luck. And so our story begins!
One such rider was wearing a pair of De Niro Boots when he felt something strange under his foot, an annoying pressure, forcing him to move differently in order to relieve the pain. Maybe because of those unexpected movements, we will never know, but the horse gave its best and the rider won the competition, restoring his confidence. A few days later, the rider returned the boots to have them repaired and it was discovered that a one cent piece had appeared between the linings of the leather, we do not know how. The rider was informed. He was amazed by this and insisted the one cent remain in the boots as his good luck token! Not to forget the singleness of this special event and wanting to share it, we have applied the one cent to our products, to wish all our riders & customers good luck in sport and most of all the most difficult competition of life!



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